Marketing is an important function that brings companies and clients closer together. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success. Despite the emphasis on strategy and return on investment, Marketing can still be a creative and hands-on field. Just ask Apple.
Level 4 Diploma in Marketing
The Association of Business Executives (ABE) L4 Diploma in Marketing is accepted at many universities and can be used in lieu of the A-Levels for entry.
The L4 Diploma programme is run over six (6) months and consists of the following modules:
- Introduction to Business
- Introduction to Marketing
- Introduction to Quantitative Methods
- Introduction to Business Communication
Students who achieve the ABE L4 Diploma may use it to apply for a place at a university, or continue to work through the ABE Higher Diploma in Marketing.
You can study onsite in Canterbury or via online learning.
Level 5 Higher Diploma in Marketing
The Association of Business Executives (ABE) Higher Diploma in Marketing is accepted at many universities and can be used as a pre-requisite for entry into second year of University or the ABE L6 Graduate Diploma.
The Diploma programme is run over 12 months. It consists of core and elective modules:
- Marketing Policy, Planning and Communication
- The Business Environment
- Organisational Behaviour
- Managing the Customer Relationship
- Principles of Marketing
- Marketing Information Systems
Optional units (choose two):
- Principles of Business Law
- Quantitative Methods for Business Management
- Sales Management
- Economics for Business
Students who achieve the ABE Higher Diploma may use it as professional qualification, or as an entry requirement into either the ABE L6 Graduate Diploma or second year of a degree at one of many universities in the UK or abroad.
Level 6 Graduate Diploma in Marketing
The L6 Graduate Diploma programme is run over 12 months and comprises:
The following modules are compulsory:
- International Marketing
- Contemporary Issues in Marketing
- Integrated Marketing Communications
- Strategic Marketing Management
Optional units (choose one):
The Association of Business Executives (ABE) L6 Graduate Diploma in Marketing is accepted at many universities and can be used as a pre-requisite for entry into the final year of University. With relevant work experience, the ABE L6 Graduate Diploma can even gain you entry into a MBA program at various UK universities.